For Consumer and Subscription Businesses
Convert and monetize more signups in less than 90 days.
Who you are talking to
Im Ron.
Im a 24-year-old lifecycle operator based in Houston, and Ive spent the last few years running lifecycle programs in-house across SaaS, subscription, ecommerce, and fintech. The work covered activation rebuilds, retention infrastructure, ESP migrations, dunning systems, behavioral scoring, BFCM campaigns, the whole stack. Companies Ive worked at include Zendrop, Ramsey Solutions (EveryDollar, FPU, FCMT), Mappd, Scratch Financial, Pickleball.com, Pickleball Central, and PPA Tour.
I started RonBuilds because I noticed a gap. SaaS and subscription founders pour everything into product and acquisition and then forget the customer journey in the middle. Acquisition dollars come in, users sign up, and the system has nothing waiting for them. I want to help those companies implement the systems that turn all that hard product work and ad spend into satisfied customers who stay and have high LTV.
Retention is the multiplier for acquisition. It gives you more dollars to spend, and if your customers are actually satisfied, theyll bring you more customers for free because theyll tell their friends. Thats the math I run every engagement on.
Verify on LinkedIn →Companies Ive helped
EveryDollar, Financial Peace University, and Financial Coach Master Training are all Ramsey Solutions brands.
What I offer
My approach: activation, engagement, monetization, shipped as one system.
I run all three layers as one system because they only compound when theyre connected. Built into your existing ESP and product data. In less than 90 days.
Activation
I work backward from your 90-day retained users to find the early-life behavior that actually predicts they stick. Then I build the event-triggered flows that get more new users to that exact moment, segmented by their signup signal so each cohort gets the path that works for them.
Engagement
Behavioral triggers wired into your product data so messaging fires on what users actually did, not on the calendar. Cadence that matches the users natural product rhythm. Suppression rules that protect channel trust over time so the engaged users stay engaged.
Monetization
Trial-to-paid sequencing built on activation state, not days since signup. A dunning system that recovers 30-40% of failed payments instead of leaving them on the table. Expansion programs tied to real product signals so the upgrade ask lands when the user is ready.
Recent results
The work, with numbers.
Zendrop
367% YoY revenue growth
Full lifecycle program rebuild across activation, retention, and reactivation. Email-attributed revenue compounded across the existing 4M+ user base.
Pickleball.com
Six figures monthly in tournament reg revenue, attributed to email from the ground up
Built tournament registration lifecycle from zero. Email-driven registration revenue became a primary acquisition channel.
Med School HQ
$20K in revenue in the first 3 months
Lifecycle program built from ground up. No lead magnets, no new traffic source. Pure existing-list activation.
Financial Coach Master Training
$500K Black Friday campaign
Designed and shipped a full BFCM lifecycle program with segmented waitlist, urgency windows, and revenue-attributed offer pages.
What clients say
Operators I have shipped with.
Ron rebuilt our trial-to-paid lifecycle and the activation lift compounded into 3x conversion within the quarter. He moves faster than anyone we have worked with.
Most consultants hand you a strategy deck. Ron hands you a working system. The dunning rebuild alone paid for the entire engagement.
We had years of CRM debt and Ron untangled it in 6 weeks. The reporting layer he built is what every team should have.
Who this is for
Sounds like your situation? Lets talk.
I work with individual-buyer SaaS that have a real list, real product behavior data, and a real lifecycle problem. If any of these read like your team, the discovery call is worth taking.
Trial-to-paid is stuck and youve already optimized the upgrade email to death.
Your retention curve has a week-1 cliff and onboarding tweaks havent moved it.
Failed payments are 20-40% of your churn and your dunning is one reminder email.
Your ESP is fighting you because the data model was never thought through.
You shipped Customer.io or Klaviyo and youre using 10% of it.
You have 50K-2M users on your list and lifecycle revenue is flat.
You need infrastructure shipped in 90 days, not a 6-month strategy engagement.
30-minute discovery call. One-page scope or a clear no.
Bring the retention curve, the activation rate, and the current lifecycle stack. Walk away with a sharp read on whether lifecycle work moves your number, and what the engagement scope would look like if it does.
Book a discovery call →Think your lifecycle is leaking?
Book a 30-minute call. One-page scope inside a week if there’s a fit. Clear no if there isn’t.