About
I build the lifecycle stack engineering won't.
Five years operating lifecycle programs inside SaaS, fintech, and subscription businesses. One operator, end to end.
My first real lifecycle work was inside a personal finance company. Marketing knew exactly what should fire when a customer paid late or missed a renewal. Engineering was always six sprints out, so the gap got filled with exports and brittle lists. RonBuilds is the version that ships before that happens.
I kept seeing the same pattern in software and subscription businesses. Growth teams did not need another strategy deck. They needed someone who could sit with the lifecycle problem, understand the business goal, write the program, connect the tools, and get it into production.
That became the actual job. Build the missing infrastructure between customer behavior and revenue communication. Make the ESP and CRM useful. Add scoring where the team needs judgment. Add AI only after the workflow underneath can support it.
What I do now
Email systems, lifecycle programs, ESP migrations, CRM customization, behavioral conversion scoring, and practical AI tooling. Most builds ship in 4 to 10 weeks.
ESPs I work in: Customer.io, Klaviyo, Iterable, HubSpot, ActiveCampaign, Marketo, Omnisend, Mailchimp, Attentive. CRM work usually means HubSpot or Salesforce. AI usually means OpenAI and Claude with evaluation tooling around it.
What I don’t do
Generic AI consulting. Slide decks. Six-month engagements that need three handoffs before anything launches. Anything that pretends the model is the strategy.
02 Process
From messy lifecycle idea to shipped system.
Six steps designed for lean teams that need progress without a meeting calendar.
- 01
Discovery week
A week sitting inside how lifecycle actually gets done today. Playbooks, tools, and the parts the team works around without realizing it.
- 02
One-page scope
The build comes back as a short operating plan. What ships, by when, what the launch metric looks like, and who owns it after.
- 03
Build in milestones
Short build cycles with progress shared async as it lands. Review when you have time, not on a meeting calendar.
- 04
QA and launch watch
Test users hit the system before real users do. Triggers get traced, fired, and verified in staging before anything goes live.
- 05
Handoff
Naming, owner map, QA notes, and reporting docs land before I leave. Your team runs it without guessing.
- 06
Build and Run, optional
Stay close to the backlog and new programs after launch. Most teams keep this on after the first ship.
Think your lifecycle is leaking?
Book a 30-minute call. One-page scope inside a week if there’s a fit. Clear no if there isn’t.