Free tool
Calculate trial-to-paid upside.
Enter trial volume, current conversion, and annual customer value. The calculator estimates upside at 10%, 25%, and 50% lifts.
Inputs
Annual upside at each lift
02 Why this matters
Trial conversion is a lifecycle problem.
Trial conversion depends on activation, usage depth, upgrade timing, and confidence. Those moments need product behavior inside the ESP or CRM.
If a modest lift creates meaningful annual upside, lifecycle infrastructure is probably worth scoping. If the upside is small, start with a lighter build.
03 FAQ
Common questions.
Is this exact forecasting?
No. It is directional math for deciding whether the problem is worth scoping.
What rate should I enter?
Use paid conversions divided by trials started for the same monthly cohort.
What does ACV mean here?
Use annual customer value or first-year subscription value.
Think your lifecycle is leaking?
Book a 30-minute call. One-page scope inside a week if there’s a fit. Clear no if there isn’t.