Pricing
Clear ranges. Real scope after the first call.
The first call decides whether the build is small, standard, platform-level, or not worth doing yet.
| Tier | Range | Window | Best for |
|---|---|---|---|
| Quick Win | $12-18K | 3-6 weeks | Welcome system rebuild |
| Standard Build | $25-40K | 6-10 weeks | Trial-to-paid lifecycle system |
| Platform Build | $50-120K+ | 3-6 months | ESP migration plus lifecycle rebuild |
| Build & Run | $5-15K/mo | Ongoing | Monthly lifecycle operating partner |
Build and Run is a monthly retainer. The other three are fixed-scope builds with a one-page agreement.
02 Tier detail
What each tier actually includes.
Quick Win
$12-18K · 3-6 weeks
Right when the business problem is clear enough to connect scope, access, and launch metric.
Includes
- Single-system build
- One core lifecycle program
- QA and handoff notes
Examples
- Welcome system rebuild
- ESP audit plus urgent flow repair
Standard Build
$25-40K · 6-10 weeks
Right when the business problem is clear enough to connect scope, access, and launch metric.
Includes
- Multi-system lifecycle build
- Scoring or AI layer
- Launch watch and reporting
Examples
- Trial-to-paid lifecycle system
- CRM plus ESP workflow rebuild
Platform Build
$50-120K+ · 3-6 months
Right when the business problem is clear enough to connect scope, access, and launch metric.
Includes
- Full lifecycle ops stack
- Custom integrations
- Operating documentation
Examples
- ESP migration plus lifecycle rebuild
- Lifecycle scoring across product, ESP, and CRM
Build & Run
$5-15K/mo · Ongoing
Right when the business problem is clear enough to connect scope, access, and launch metric.
Includes
- Ongoing operation
- Experiment backlog
- New programs and tuning
Examples
- Monthly lifecycle operating partner
- Post-build optimization and QA
Think your lifecycle is leaking?
Book a 30-minute call. One-page scope inside a week if there’s a fit. Clear no if there isn’t.