Recent work
Real revenue. Shipped, attributed, repeatable.
A handful of builds I've run for individual-buyer SaaS companies. Names anonymized, numbers verbatim.
- $150K → $700K
Lifecycle revenue, 4.7x in 12 months
When I joined, the lifecycle program was a webinar invite list and a salesy upgrade flow. Twelve months later it was a $700K revenue channel with dollar-tracked attribution.
- 11% → 33%
3x activation, end-to-end
The product had two compounding activation milestones: connect a store, then import products. Both were leaking. Rebuilt the post-signup sequence around event data instead of time, and the funnel held.
- $10K/month → $10K/week
Webinars, 4x sustained
The webinar itself was doing its job. Everything around it was leaking. Reminders were thin, no-show follow-up didn't exist as a real workflow, and post-event nurture treated everyone the same.
- $60K → $200K
BFCM, 3.3x YoY
The 2024 BFCM produced about $60K. The 2025 plan needed it to be the largest revenue event the company had ever run. Built a pre-event waitlist, segmented properly, staged urgency across two windows, and tracked every dollar.
Think your lifecycle is leaking?
Book a 30-minute call. One-page scope inside a week if there’s a fit. Clear no if there isn’t.