Webinars
Scaled webinar revenue from $10K monthly to $10K weekly by rebuilding everything around the event.
The webinar itself was doing its job. Everything around it was leaking. Reminders were thin, no-show follow-up didn't exist as a real workflow, and post-event nurture treated everyone the same.
01 What was leaking
The state going in.
- 01Reminder sequence was minimal. Most registrants got 1-2 reminder emails before the event and that was it.
- 02No-show follow-up didn't exist as a real workflow. Registrants who missed the event got a single replay link and dropped off the radar.
- 03Attendees who watched but didn't buy got the same generic post-event email as everyone else.
- 04SMS wasn't integrated into the sequence at all, despite a mobile-heavy audience.
- 05Post-event offer sequencing was treated as a one-time send instead of a multi-touch nurture.
02 What I shipped
The work, end to end.
Reminder sequence rebuild
Tightened timing across the pre-event window with day-before, hour-before, and 10-minute-before triggers. Each one had a specific job. The day-before reminder confirmed the calendar slot. The hour-before email led with the join link and a single-sentence value prop. The 10-minute-before SMS pulled the show-up rate up.
No-show winback
Built a 3-email sequence specifically for registrants who missed the event. First touch within 24 hours with a replay link and soft offer. Second touch reframed the offer. Third touch surfaced a different webinar or offer for users who didn't engage with the replay.
Attended-but-didn't-buy nurture
Separate sequence for users who watched the full event without converting. Assumed they had seen the pitch and addressed the specific objections that came up most often during live Q&A. Different prospect state than a no-show, different sequence.
SMS integration
Added SMS triggers at registration confirmation, day-of reminder, and 10-minute-before slots. Plus a post-event SMS for attendees who didn't click the offer link in the email follow-up.
EasyWebinar configuration
Rebuilt the platform setup so registration, attendance tracking, and behavior segmentation flowed into the ESP cleanly. This made every other piece of the sequence work because the data was clean.
03 Results
Bottom line.
- Webinar revenue: $10K/month → $10K/week (4x sustained lift).
- Webinars became a predictable revenue channel instead of a sporadic spike.
- Attendance and post-event conversion both moved.
If you're running webinars and revenue is leaking between registration and conversion, this is the kind of build I run.
05 Related work
Other builds.
- $150K → $700K
Lifecycle revenue, 4.7x in 12 months
When I joined, the lifecycle program was a webinar invite list and a salesy upgrade flow. Twelve months later it was a $700K revenue channel with dollar-tracked attribution.
- 11% → 33%
3x activation, end-to-end
The product had two compounding activation milestones: connect a store, then import products. Both were leaking. Rebuilt the post-signup sequence around event data instead of time, and the funnel held.
- $60K → $200K
BFCM, 3.3x YoY
The 2024 BFCM produced about $60K. The 2025 plan needed it to be the largest revenue event the company had ever run. Built a pre-event waitlist, segmented properly, staged urgency across two windows, and tracked every dollar.
Think your lifecycle is leaking?
Book a 30-minute call. One-page scope inside a week if there’s a fit. Clear no if there isn’t.