Service
Email Systems
Email systems work when the program logic, data model, deliverability rules, and reporting all agree with each other. I build that operating layer inside the ESP you already own, then document it so your team can keep shipping after handoff.
01 What this fixes
The pain teams call about.
Lifecycle sends rely on brittle lists, manual exports, and one-off segments.
Your ESP has years of inherited logic and nobody trusts what fires.
Campaign revenue looks good in reports, but core onboarding and retention flows are thin.
Engineering owns the events, marketing owns the messaging, and neither team has time to connect the two.
02 Deliverables
What gets shipped.
- 01ESP audit with flow map, data gaps, and deliverability risks.
- 02Reusable segmentation, suppression, and naming standards.
- 03Core automated flows with QA plans and launch notes.
- 04Reporting views that show revenue, conversion, and drop-off by lifecycle stage.
03 Methodology
How I approach this work.
I start by tracing what currently sends, what should send, and what cannot be trusted yet.
Then I rebuild the smallest system that can support the next quarter of lifecycle work.
The goal is boring production reliability, clear ownership, and fewer Slack threads before every send.
Most fit a Quick Win or Standard Build engagement, with a 3-8 weeks build window depending on account complexity and team access. Start with the related tool if you want a quick read on whether the problem is worth scoping.
04 FAQ
Common questions.
Do you replace our ESP?
Only when the current ESP is the blocker. Most teams need a cleaner operating layer before they need a new platform.
Can you work with a messy account?
Yes. Messy accounts are normal. The first job is finding which parts are risky, which parts work, and which parts can be retired.
Who needs to be involved?
Usually lifecycle, product, data or engineering, and whoever owns revenue reporting.
What happens after launch?
You can own the system internally, or keep me on Build & Run for iteration, QA, and new lifecycle work.
Think your lifecycle is leaking?
Book a 30-minute call. One-page scope inside a week if there’s a fit. Clear no if there isn’t.