How is behavioral conversion scoring different?
Behavioral conversion scoring looks at what an individual user does inside the product. It is built for trial conversion, activation, retention, and expansion moments.
Enterprise lead scoring often exists to route accounts. That is a different problem, with different buyers and different failure modes.
Which signals matter?
Useful signals are actions tied to value. Setup completion, repeated usage, key feature adoption, invite behavior, and billing intent usually matter more than generic engagement.
The score should create an action. If nobody changes messaging, routing, or prioritization because of the score, it is decoration.
Where should the score live?
The score should live where operators work. That might be Customer.io, HubSpot, Salesforce, Iterable, or Klaviyo.
A score hidden in a dashboard rarely changes the lifecycle program. A score inside the workflow can.